Business Intelligence & Operating Intelligence
Your business. One Pulse.
Turn scattered business data into one clear operating picture.
Sparkyl Pulse brings your financial, growth, customer, sales, and operational data into one intelligent business intelligence platform.
Built for founders, operators, and growing teams
Executive overview
Demo workspace · last 12 months · governed KPIs
MRR
$48.2K
+6.4%
ARR
$578K
+11.2%
Revenue
$126.4K
+8.1%
GMV
$412.9K
+9.7%
Revenue trend
vs prior year
Customer funnel
CAC
$182
-4.3%
LTV
$1,240
+3.8%
Bookings
2,184
+7.5%
Conversion
4.6%
+0.4pt
Retention
91.2%
+1.1pt
Runway
17 mo
+2 mo
Needs attention · CAC rose in two of three paid channels while conversion held flat. Review channel mix before increasing spend.
See the business clearly.
Pulse replaces the spreadsheet sprawl with a governed layer every number can be traced back through.
One source of truth
Every metric has one definition, one owner and one number — no more arguing with spreadsheets.
Live business intelligence
Financial, growth, customer and operational data stay current as new records land.
Operating insights
See movement, pacing and trend direction across the business, not just last month's totals.
Decision support
Pulse surfaces what changed and what deserves attention next, with the evidence attached.
Everything you need to understand the business.
Four metric families, one definition layer. Add departments as the business grows.
Financial
- Revenue
- MRR & ARR
- Cash flow
- Burn
- Runway
Growth
- CAC
- LTV
- ROAS
- Conversion
- Acquisition mix
Customer
- Activation
- Retention
- Repeat rate
- Churn
Operational
- Productivity
- Completion rates
- Error rates
- Operational KPIs
How Pulse works.
01
Connect
Bring in exports, statements, CRM records and manual entries. Pulse keeps the provenance of every number.
02
Govern
Each metric gets a definition, a source of authority and a reconciliation trail you can audit.
03
Understand
Read one operating picture across finance, growth, customers and operations — with attention flagged.
Stop hunting for numbers.
Pulse gives founders and operators a single place to understand what is happening across the business — and what deserves attention next.
- Governed definitions, so a metric means the same thing everywhere
- Provenance and reconciliation on every figure
- Attention flags instead of dashboards you have to interrogate
What deserves attention
Runway shortened by 1 month
Operating spend up 12% MoM
Retention at a 6-month high
91.2%, +1.1pt vs last month
Conversion flat for 3 weeks
Paid traffic up, signups steady
CAC
$182
-4.3%
LTV
$1,240
+3.8%
Bookings
2,184
+7.5%
Built by operators, for operators.
Pulse was originally built to run Sparkyl itself — one source of truth across growth, revenue, marketplace activity, SaaS performance, and operations. Every definition, reconciliation rule and attention signal came out of real operating decisions.
Now we're building Pulse as a product.
Know your business. Move faster.
Bring your business into focus with Sparkyl Pulse.