Features
A governed layer under every number.
Pulse is built for the moment someone asks where a number came from — and expects a real answer.
Executive overview
Demo workspace · last 12 months · governed KPIs
MRR
$48.2K
+6.4%
ARR
$578K
+11.2%
Revenue
$126.4K
+8.1%
GMV
$412.9K
+9.7%
Revenue trend
vs prior year
Customer funnel
CAC
$182
-4.3%
LTV
$1,240
+3.8%
Bookings
2,184
+7.5%
Conversion
4.6%
+0.4pt
Retention
91.2%
+1.1pt
Runway
17 mo
+2 mo
Needs attention · CAC rose in two of three paid channels while conversion held flat. Review channel mix before increasing spend.
Metric families.
Financial intelligence
Revenue, MRR and ARR, cash flow, burn and runway built from the sources you trust, with cash and accrual reconciled.
- Authoritative total revenue
- Recurring expense detection
- Margin governance
- Runway pacing
Growth intelligence
Acquisition economics that hold up under scrutiny — every cost and every conversion traced to a source.
- CAC by channel
- LTV and payback
- ROAS and media efficiency
- Conversion and acquisition mix
Customer intelligence
Activation, retention, repeat behaviour and churn measured on the same population every time.
- Activation definitions
- Cohort retention
- Repeat rate
- Churn windows
Operating intelligence
Throughput, completion and quality signals alongside the commercial picture.
- Productivity
- Completion rates
- Error and exception rates
- Departmental KPIs
Platform.
Flexible data intake
Spreadsheet exports, bank statements, ad platform invoices, CRM records and manual entries — with review before anything commits.
Governance and provenance
Each metric carries its definition, source of authority, confidence and reconciliation trail, so numbers can be defended.
Funnels and cohorts
Stage-by-stage journeys with honest conversion — Pulse says 'not yet measurable' instead of inventing a number.
Periods that always line up
Month, quarter, year to date, last 12 months and custom ranges, each with comparisons to the prior period and last year.